What’s New with Woo

A stylized graphic on a bright green and purple background. It displays a dark purple card with three white text options, each with an icon: "Automate" (with a gear icon), "Personalize" (with a person icon), and "Scale" (with an expand icon). To the right, there are two pink icons: a lightning bolt icon and a shopping cart icon.

Automation keeps your store running smoothly, especially during busy periods. It handles common, repetitive tasks, so you can focus on what matters most: moving your business forward.

From fulfillment to marketing and customer service, automation helps you scale efficiently. Discover 5 ways you can use it to save up to 750 hours per year and bring game-changing gains to your business.

Less busywork, more results

New in our Marketplace

Convert high-intent shoppers on Reddit

Consumers are looking for real-world experiences and authentic recommendations — and Reddit is where they go for answers.

Launch ads right from your dashboard and reach an audience of 433M+ weekly active redditors with Reddit for WooCommerce.

Start advertising with Reddit

Barcodes that mean business

Your product is one of a kind. Your Global Trade Item Number® (GTIN) should be too. This unique identifier powers the UPC barcode you need to sell almost anywhere — trusted by retailers, marketplaces, and logistics partners.

GS1 US has got your number, Andrew. License and add authentic GTINs to enhance your brand's legitimacy and ensure your products are retail-ready.

Get my first GTIN

Bite-sized updates

The holiday sales window seems to get longer each year, but Black Friday is still a major event. In fact, shoppers spent more than $10 billion USD online last year. Get examples, tools, and expert tips from successful brands to power your Black Friday social media campaigns.

How do you recover 25-30% of abandoned carts and turn them into a major revenue stream? For Badeloft, the key was open-source commerce paired with email automation. See how this luxury bathroom brand turns emails into real results with less manual effort.

Run your store from anywhere:

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