Hi there,
Recently Rasmus and I got in the car and drove to the place where Wyde actually started.
That's where the idea was born. Where we first talked about why almost every shoe does the opposite of what your foot needs.
We filmed the whole trip. We tell you why we started Wyde, what we believe in, and a few decisions we've made along the way that we've never talked about openly before.
It's the most personal thing we've shared so far.
/Melker & Rasmus
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