When you should off-road the roadmap  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏  ­͏
PERSONALIZE THE WEB

As more people and businesses go online, the demand for an internet that caters to a broad set of needs has grown. Product Designer Chia Amisola wonders what we may have overlooked in the process—and how we might get back to building sites that feel more personal and poetic.

An illustration of a person typing at a computer with a red flower on the screen, superimposed with frames depicting gnomes watering and arranging other flowers.

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BUILD A COMPETITIVE MOAT

Our relationship to technology changes over time. For Head of Insights Andrew Hogan, becoming a father to two kids has revealed why emotional resonance—not just features—makes software truly distinct and meaningful. He makes the case for why building for an emotional response can give apps a competitive edge.
An illustration of two squirrels inspecting an acorn under a magnifying glass.

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OFF-ROAD THE ROADMAP

Launching new products isn’t just about sticking to a singular vision, says Director of Product Avantika Gomes. In fact, great products are defined as much by unexpected twists and turns in the journey as they are by a carefully plotted roadmap. She outlines the risk of holding too tightly to specific solutions, and shares how to make room to pivot.

An illustration of an octopus in a pink cap writing in a notepad and holding various objects in its other arms.

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RABBIT HOLE

Worth a scroll

1) UX of a color gradient plugin, 2) a structure made of spheres and rods, 3) an illustration of various shapes connected by a double-ended arrow

1Developer Jake Albaugh urges us to tap into the web’s true expressive potential à la the work of creative coder Henry Desroches.

2 Double clicking on the generalist conversation, Content Strategist Carly Ayres offers why it’s never been more valuable to be in a hybrid role.

3 In making the case for inclusivity and belonging at work, Advocate Kaitie Chambers recommends The Art of Gathering by Priya Parker.

THE LAST WORD
Quote: Like a skilled meeting facilitator, great design tools can make everyone feel welcome. - Kaitie Chambers, Advocate, Figma
A squirrel holds an envelope in its paws Header and footer illustrations by Zoey Kim
There’s more where that came from.

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Figma is a design platform for teams who build products together. Born on the Web, Figma helps the entire product team create, test, and ship better designs, faster.
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