Email Inspiration from hims

This Hims email is a fantastic example of how to deliver essential updates in a way that’s clean, simple, and engaging. The clear headline instantly communicates the message, and the progress bar subtly reassures customers about their treatment journey. It’s beautifully minimal, with thoughtful typography and a seamless CTA that encourages the next step.

Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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