hiyo is a long overdue alternative to alcohol. until now, the social occasion has been notoriously unhealthy due to (over) consumption of america’s favorite social lubricant.
with family members hospitalized due to alcohol-related issues, this sobering moment helped us realize it was time to make a change.
but this was bigger than just us or our families. we wanted to help change the world — specifically, the world’s relationship with alcohol.
so we created a social tonic that provided a similar stress-relieving, mood-boosting effect that people usually seek from alcohol, but instead from healthy, functional ingredients.
the healthy option is finally the easier choice. people no longer need to choose whether they want to feel good or prioritize their health.
whether you’re reaching for a better alternative for the night, the week, the month, or for good, raise a can and find out what it means to be happy in your own.
cheers,
