Abandonment

Huelโ€™s browse abandonment strategy effectively re-engages customers who have shown interest but havenโ€™t completed a purchase. They send a follow-up email 24 hours after a session is abandoned, encouraging the customer to take another look. This email includes a supportive message offering help and a reminder that the items they viewed have been saved, making it easy to resume shopping. By providing direct links to their support and contact page, Huel addresses any potential obstacles the customer may have faced. The email also reinforces the productsโ€™ appeal with images and includes a prominent โ€œShop nowโ€ button to encourage immediate action, all aimed at reducing friction and boosting conversions.

Number of emails: 1

Date Started: December 8, 2023

Avg time delay: 24 hours after abandoning

No sub term

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