Loom

Loom’s email marketing strategy combines product education with user engagement. It begins with clear, compelling subject lines that pique curiosity, followed by informative content highlighting new features and use cases. Loom’s emails emphasize how their tools can save time and boost productivity, with personalized recommendations based on user activity. Regular updates, milestone recaps, and upsell opportunities help drive continued engagement and conversion.

Number of emails: 18

Duration: 1 Year, 7 Months

Date Started: June 15, 2023

Date Ended: January 28, 2025

Avg time delay: 6 Days

Pre-Purchase Onboarding

Loom’s pre-purchase onboarding series is designed to engage new users by highlighting ease of use and immediate value. It starts with a warm welcome and a simple demo from the CEO, making the tool feel accessible. Follow-up emails showcase key features, including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.

Number of emails: 4

Date Started: June 15, 2023

Date Ended: August 18, 2023

Avg time delay: 5 Days

Product Updates

Loom’s product update emails keep users informed with a crisp, engaging format that highlights new features and improvements. Each email blends clear visuals, concise descriptions, and actionable CTAs, making it easy for recipients to grasp updates quickly. The tone is informative yet friendly, ensuring users feel excited and empowered to explore new tools.

Number of emails: 7

Date Started: August 30, 2023

Date Ended: January 24, 2025

Avg time delay: Once per month

Monthly & Yearly Reviews

Loom’s review emails provide a personalized snapshot of how users engage with the platform. Monthly and yearly recaps highlight meetings saved, videos recorded, and time optimized with async communication. Gamified elements like “Loom Personality” and “Quick Hits” make engagement data feel rewarding, while prompts to share results and explore new features keep users engaged.

Number of emails: 5

Date Started: December 11, 2023

Date Ended: December 12, 2024

Avg time delay: Monthly

Survey

Loom’s survey email strategy is simple, direct, and focused on continuous improvement. Sent quarterly, these emails use a minimalist design and a straightforward NPS (Net Promoter Score) format to gauge user satisfaction. The clean layout ensures an effortless response, while the recurring cadence allows Loom to track sentiment trends and refine the user experience consistently.

Number of emails: 1

Date Started: September 21, 2023

Date Ended: September 6, 2024

Avg time delay: Quarterly

Webinar

Loom’s webinar email strategy focuses on education, engagement, and accessibility. Each invite clearly outlines the topic, date, and value of attending, often backed by compelling stats or expert insights. Strong CTAs encourage sign-ups, while follow-ups offer on-demand recordings for flexibility. Thoughtful design and well-structured content make these emails highly scannable and conversion-focused.

Number of emails: 1

Date Started: April 9, 2024

Date Ended: December 14, 2024

Avg time delay: Monthly

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