Pre-Purchase Onboarding

Loomโ€™s pre-purchase onboarding series is designed to engage new users by highlighting ease of use and immediate value. It starts with a warm welcome and a simple demo from the CEO, making the tool feel accessible. Follow-up emails showcase key features, including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loomโ€™s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.

Number of emails: 4

Date Started: June 15, 2023

Date Ended: August 18, 2023

Avg time delay: 5 Days

No sub term

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