Hi Andrew,
As the second half of 2023 approaches, you’re probably making tough decisions on where to cut your spending.
But it’s not just about where you can cut back.
It’s about investing in the places you’re seeing traction, and going all in on the strategies that are working for your buyers.
We’re talking with Kyle Lacy (CMO, Jellyfish) and Jane Alexander (CMO, Carta) about their frameworks for knowing when something is a miss, but more importantly, when something just needs a little gas on the fire to really take off.
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