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The Ultimate 2024 - 2025 Marketing Benchmark Report |
You know how crucial it is to have the right benchmarks to measure your online performance. That's why we’ve created a second edition of our Marketing Benchmark Report. It puts the microscope on big industry digital performance across several multi-channel categories.
You'll uncover the mission-critical trends, marketing channels, and best practices you need to drive your strategy forward. |
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Freshly picked features 🍒 | | |
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Hot New Features:
Sizzling August Updates |
Plenty of goodies were released this summer -- from Demand Analysis updates to app data in Stock Intelligence. Check out the video for all the highlights.
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Track AI Generated Search Results |
We're now tracking Generative AI Search Results as a SERP feature in our Rank Tracker - where you can see which keywords trigger an AI Overview.
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Pinpoint Popular Paid Landing Pages |
Discover the most popular pages of any competitor. You can analyze by month or the last 28 days to see what's working in real time.
Analyze paid landing pages | | | | |
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Gauge Search Demand with Topics |
Spot industry-level trends, find new growth opportunities to boost sales, and tailor your assortment to align with consumer preferences.
Reveal trending topics | | | | | | | | |
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Unmasking Halloween
Trends & Consumer Behavior |
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Every Halloween brings its own tricks and treats. So what will be driving consumer behaviors as they gear up for the scariest night of the year? We unwrapped what candy, costume, and cosmetic trends have consumers howling this spooky season. |
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Mastering Competitive Product Analysis |
Break down competitor strategies to identify strengths, weaknesses and market positions, find areas needing improvement and opportunities for innovation.
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Progressive Paves the Way for Customer Growth |
Progressive Insurance, America’s largest motor insurance carrier, has maximized growth across its user acquisition funnel with an aggressive paid media strategy.
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The Best-in-Class
AI Tools for B2B Sales |
Optimize your workflow for generating leads, creating emails, holding calls, and negotiating contracts – so you can focus on your bottom line.
Automate B2B sales | | | | |
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Fine-Tune Your
Audience Segmentation |
Maximize your efforts by tailoring your approach to audience demographics, from behavior, psychographics, technology usage, and more.
Segment my audience | | | | | | | | |
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SIMILARWEB IN THE NEWS 🗞️ | | |
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MediaPost: Why Optimizing for GenAI is Challenging |
MediaPost's Performance Marketing Insider relied on Similarweb Digital Data to understand how AI is changing the shopping landscape. Our expert analysts provided exclusive insight into brand mentions within AI chatbot responses compared to search results.
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Reuters showcased Similarweb Digital Data to analyze search activity and ecommerce conversions in their piece Nike sees gold rush with summer Olympics driven website visits, sales.
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Press Gazette leveraged Similarweb daily search and traffic data to validate which publishers won performance gold in their piece How Paris Olympics led to traffic boost for leading news publishers.
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Trusted by 4,000 global brands, Similarweb provides real-user insights from 104M websites and apps across 190 countries.
Curious how you can drive growth with a data-driven strategy?
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