We’ve all been there, holding our breath while dishing out kibble or wet food. And for good reason.

That pungent smell (to put it lightly) isn’t coming from the marbled cut of beef pictured on the packaging. It’s coming from the highly processed pellets—and the substances they spray on them to make dogs take notice.

Our food just smells like…food. Because it is food—real, fresh, human-grade meat and veggies, gently cooked, and pre-portioned for your dog. Take a look (and a whiff) for yourself.