What is Plaid?

Plaid is a digital finance platform that helps power the digital tools millions of people rely on to manage their money. We make it easy for 1 in 3 US adults to securely connect their financial account to over 8,000 apps, including Venmo, Betterment, and SoFi.

How does Plaid work?

Consumers can use Plaid to connect to over 12,000 financial institutions across the US, Canada, UK, and Europe. Here’s how it works:

1. Consumers sign up for a Plaid-powered app (like yours) and connect their financial accounts using Plaid Link—in as little as 7 seconds.
2. We’ll encrypt the financial data and only share what’s needed to power your app and protect consumers from fraud.
3. Consumers enjoy a secure, ongoing connection between your app and their bank.

Trusted by 8,000+ leading brands

Protecting everyone's financial information is a top priority at Plaid. Our security practices are designed to meet or exceed the industry standards that banks and leading technology companies use.

What are the biggest trends for fintech in 2024?

Co-founder and CEO of Plaid, Zach Perret, shares his insights and predictions about what we can expect in the world of fintech and financial services this year. Watch now.