Email Love Transparency

TBH, I’m unsure about the whole online transparency thing. Some founders are itching to boast about them big dollarzzz... 😴 Personally, I’d want to know what’s working and what’s not but it’s still early days. To start here are the setup and monthly running costs that might be of value if you’re considering building a similar site.

Transparency links

Project Scope:

Before breaking down the costs it will be good to understand the skeleton of the whole project.

Location Description Email Love home page Email design inspiration Curated email newsletters Free HTML email templates Email-related articles and round-ups

Running Costs:

Approximate figures based on recent invoices.

Cost/mo Item Provider Notes
$35 WordPress Hosting Flywheel Shared with One Page Love and my personal website on the $100/month package
$15 Email Marketing Email Octopus Newsletter sent every two weeks (preview)
$15 Image CDN IMGIX This is for archive & review screenshots + social share images
$10 Image Hosting Amazon S3 The images loaded within the coded Emails on reviews
$6 Analytics Plausible Simple and privacy-friendly analytics (shares with One Page Love on a bigger plan)
$5 Search Plugin SearchWP WordPress suggestive AJAX search plugin. Shared with One Page Love on the $119/year Pro plan
$5 Image Compression TinyPNG Before Emails head to Amazon S3, they get resized and compressed to optimize load times
$5 Email G Suite One primary acc for rob@ then have aliases for newsletters@ + more
$1 Domain & DNS Hover Amount averaged from $12/year

Start-up Costs

Broken even? Ha, not yet:)

Cost Item Source
$1500 domain via Afternic (watch)
$678 Outsourcing on email code cleaning script via Upwork
$250 Branding clean up by my friend Jason
β˜•οΈβ˜•οΈ A million coffees owed for CSS wizardry to my friend Manu

Website Activity

Total accumulative content published (updated real time)

Inspiration Discovery Templates Articles
180 42 3 3


Website updates and improvements

Date Type Detail Link
20.01.2020 Social Email Love Twitter account launched for Inspiration, Discovery and feature announcements Visit
30.08.2019 Feature Suggestive AJAX search now integrated with SearchWP Visit
29.08.2019 Social New Pinterest account setup with an automated feed integration of Inspiration emails only Visit
22.08.2019 Page Added new (coffee) donation page Visit


Launches and noteworthy features

Date Type Detail Link
05.09.2019 Award Email Love awarded #1 Product of the Day and #3 Product of the Week on Product Hunt Visit
04.09.2019 Launch Email Love v1 official launch Blog
01.08.2019 Launch Email Love v0.9 soft-launch with only 36 emails Blog
07.11.2018 Action Google Apps signup and mass subscribing to newsletters  
31.10.2018 Acquisition domain acquired Video

Building Email Love series

Behind-the-scenes vids. Please let me know what else you want to see?

Date Topic
28.01.2019 How I negotiated the Email Love domain
22.11.2018 The Game Plan (Email Love Roadmap)
15.11.2018 Why I green-lit the Email Love project
07.11.2018 Announcing Email Love

Useful links