Email Inspiration from Huel

Transactional emails often fall short in maintaining brand consistency or generating enthusiasm among new customers for their purchase. However, Huel’s transactional order confirmation email stands out for all the right reasons! This email aligns with the brand, effectively highlights the purchased products, and addresses common support queries. Huel nailed it!

Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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