A physical product email sells something the reader can hold: apparel, food, gear, home goods, electronics. Unlike service or software email, the product photo carries most of the persuasion, so the craft is in art direction: hero shots, texture close-ups, products in use, and layouts that get out of the photography's way.
This hub collects 980 curated sends from 496 brands, archived since May 2019. The heaviest contributors are brands that treat email as a product catalog with a voice: Patagonia, hardgraft, Tattly, Graza, and Athletic Brewing all appear repeatedly. Home, beverage, apparel, food, and electronics brands dominate the grid, so you can compare how the same job (make the object desirable) plays out across very different price points.
Patterns worth stealing: the strongest sends commit to one product per email rather than a grid of twelve, use lifestyle photography to answer "where does this fit in my life" and product-on-white to answer "what exactly am I buying", and put the price and one button where the photo leaves the eye. For launches specifically, see our product launch email examples.