Email Inspiration from Liquid Death

A funny competitive comparison email from Liquid Death. This team knows how to stir the pot and they don’t hold many punches in this email where they compare some big soda brands to their products. We like the dark theme, animation, and use of live HTML text.

Disclaimer: Liquid Death own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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