Email Inspiration from Lumina

Lumina’s cart abandonment email strikes the perfect balance between simplicity and effectiveness. The engaging product diagram highlights key features, offering a visual guide for customers. Meanwhile, the footer adds an extra layer of comfort, ensuring customers feel confident and informed. This email not only captivates attention but also instills trust, making it a standout example of a well-crafted cart abandonment recovery strategy.

Disclaimer: Lumina own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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