Email Inspiration from Lumina

Lumina’s concise yet impactful abandoned cart follow-up email stands out for its compelling content, reminding shoppers of the unique reasons customers love Lumina cameras. The inclusion of two buttons strategically urging users back to their cart adds a thoughtful and effective touch to the message.

Disclaimer: Lumina own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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