Disclaimer: Lumina own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cart abandonment and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Lumina
Lumina’s concise yet impactful abandoned cart follow-up email stands out for its compelling content, reminding shoppers of the unique reasons customers love Lumina cameras. The inclusion of two buttons strategically urging users back to their cart adds a thoughtful and effective touch to the message.
