Email Inspiration from On

This email educates new subscribers about On Running’s top selling shoes. We love this idea for welcome programs and On has executed well with beautiful product photography, social proof and large CTAs.

Disclaimer: On own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to dark mode optimized and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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