Transactional Emails That Don’t Feel Transactional
Nearly every company sends transactional emails. They’re often the emails you send as part of doing business with a customer such as order confirmations, shipping confirmations, annual privacy notice updates, statement notifications, appointment reminders, etc. Just because these emails are business as usual doesn’t mean they have to be boring. In most companies, more customers are exposed to transactional emails than promotional emails, so it’s vital that they are engaging, branded well, and convey what your customers need to know. As we enter the frenzy of the holiday shopping season, let these tips and examples inspire you to zhoosh up your own transactional emails.
Be Cheeky with Copy
If your brand is one that can get away with punching up the copy a bit, have fun with putting a little extra in your content tone. In this email by MeUndies, someone from the “Cheek Squad” wrote a haiku that is both delightful and helpful in its shipping notification emails. This email delivers cheer and fun. Who wouldn’t want more of that?
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