Email Inspiration from Backcountry

This email from Backcountry does a great job of engaging new subscribers while also reminding them that they are available to help 24/7. Beautiful photography and a clean design as well!

Disclaimer: Backcountry own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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