Email Inspiration from BBC

Exterminate! Exterminate! The BBC and Action Rocket crushed it with this amazing interactive quiz email for Doctor Who. This email acts more like a webpage with a truly interactive quiz that works beautifully on the Apple iPhone mobile client. Other email clients link to a webpage where users can still enjoy the quiz, eye-catching animation, and genuinely fun content. If you check out one email this week, it should probably be this one!

Disclaimer: BBC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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