Email Inspiration from BBC

Another beautiful interactive email from the BBCs Planet Earth and the Action Rocket team! This email features two interactive elements that let you select an animal and then tap to reveal more information. We love the clear directions that help subscribers understand how to interact with an email like this.

Disclaimer: BBC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to dark mode optimized and interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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