Email Inspiration from Buoy

The Buoy email seamlessly blends informative content with a sleek design. We love how it emphasizes the benefits of their product with clear, compelling calls-to-action like “Glisten With Electrolytes” and “Fuel My Workouts.” The use of HTML text ensures accessibility, while the testimonial adds a personal touch. We also like the large footer buttons, making navigation a breeze.

Disclaimer: Buoy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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