Email Inspiration from Patagonia

Patagonia’s email is a masterclass in combining functionality with visual appeal. We love the vibrant product images that effectively highlight the versatility of their Black Hole bags. The structured layout ensures easy navigation, and the emphasis on sustainability resonates. The functional animation brilliantly demonstrates how the product works, adding an interactive and informative layer to the experience.

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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