Disclaimer: Red Bull Racing own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Red Bull Racing
🔥 Hot Email Alert! There is a lot going on in this interactive email from the Red Bull Racing team. The hero section features interactive hot spots that open up a breakdown of Japan’s Suzuka race track. Scrolling down the email, you’ll also find a live race day weather feed, interactive accordions that expose fun animated gifs, and a live countdown timer. In addition to this, you’ll find all of this content overlayed a beautiful background image and plenty of HTML text used for improved accessibility. This email showcases what’s technically possible with email today. Please note that most of these interactive features are aimed at Apple iOS users, so please view in mobile view for the best experience.
