Email Inspiration from Waymo

Check out this informative and engaging email from Waymo. This email does a great job of educating new Waymo customers on the key features of their service. They have used HTML text for most of the copy and animated gifs are used to showcase some of the features. Nice one!

Disclaimer: Waymo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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