Email Inspiration from Vitamix

The animated GIF hero immediately establishes the “step-by-step” guide theme. This visual hook draws you into the recipe, which is presented clearly with beautiful, full-width photography. It’s an effective way to showcase product value without a hard sell.

Disclaimer: Vitamix own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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