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January 14, 2025 - Articles

Case Study: MedMassager cuts email production with the Email Love Figma Plugin

Quick Facts

  • Company: MedMassager
  • Industry: Healthcare / Medical Devices
  • Product: Therapeutic Massagers
  • Primary Audience: Older Adults and Healthcare Professionals
  • Email Platform: Klaviyo
  • Previous Workflow: Figma โ†’ Manual Klaviyo Rebuild

The Challenge

For MedMassager, creating accessible, professional email campaigns was a crucial part of reaching their customer base. Their design team faced a significant workflow challenge: after crafting pixel-perfect email designs in Figma, they had to manually rebuild each design in Klaviyo. This double-work process was not only time-consuming but also introduced inconsistencies between the original design and the final email.

The manual rebuild process in Klaviyo often resulted in compromised designs that didn’t perfectly match the approved Figma mockups. For a brand focused on healthcare and wellness, maintaining professionalism and clarity in their communications was paramount. Additionally, with an older target audience, ensuring email accessibility and proper rendering across different devices was a critical concern that their existing workflow struggled to address.

Key Outcomes

  • 50% reduction in email production time
  • 1 hour saved per email campaign
  • Improved HTML text implementation for better accessibility
  • Enhanced email responsiveness across devices
  • Perfect design-to-production consistency
  • Better accessibility for screen readers

Solution Implementation

MedMassager integrated the Email Love Figma Plugin directly into their existing design workflow, eliminating the need for manual rebuilding in Klaviyo. The team now designs their emails in Figma and uses the plugin to export production-ready code that maintains design fidelity while implementing accessibility best practices.

The plugin’s ability to generate clean HTML code was particularly valuable for MedMassager’s accessibility requirements. Instead of using image-based text, the plugin helped them transition to properly structured HTML text, making their emails more screen-reader friendly and easier to read on mobile devices.

“The Email Love Figma Plugin has transformed our email production process. We’re not just saving time โ€“ we’re creating better, more accessible emails for our customers. The ability to go straight from Figma to a production-ready email has been game-changing for our team.” โ€” David Schwartz, Marketing Director at MedMassager

Results in Detail

Workflow Efficiency

Before implementing the Email Love Figma Plugin, MedMassager’s email production process required two complete builds of each email – first in Figma, then in Klaviyo. Now, their designers work exclusively in Figma and export directly to Klaviyo, cutting production time in half and saving an hour per campaign.

Accessibility Improvements

The switch to HTML text-based emails has significantly improved the accessibility of MedMassager’s email campaigns:

  • Screen reader compatibility for visually impaired customers
  • Scalable text that remains crisp at any size
  • Better readability across all devices
  • Proper heading structure for improved navigation

Mobile Responsiveness

With their older customer base increasingly reading emails on mobile devices, the plugin’s responsive output has helped ensure a consistent experience across all screen sizes:

  • Automatically optimized layouts for mobile viewing
  • Maintained readability of product information
  • Preserved brand consistency across devices

Looking Forward

With the time saved through the Email Love Figma Plugin, MedMassager’s marketing team is now able to focus on creating more personalized email campaigns for different customer segments. They’re planning to expand their email marketing program with more frequent, targeted communications while maintaining their high standards for accessibility and design quality.

Bottom-Line Impact

By implementing the Email Love Figma Plugin, MedMassager has achieved a 50% reduction in email production time while significantly improving the accessibility and effectiveness of their email campaigns. The combination of streamlined workflow and enhanced email quality has allowed them to better serve their customer base while maintaining the professional standards essential for a healthcare-focused brand.

Try the Email Love Figma Plugin for free, or book a demo.

Much love,
Andy

Email: [email protected]
Twitter: @emaillove

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