Email Marketing Benchmarks

Quarterly benchmarks computed from the marketing emails real brands actually send: subject lines, send timing, seasonal moments, design patterns, and sending platforms. No surveys, no self-reporting, just the archive.

Updated quarterly394,908 emails archived8,198 brands
Latest edition

Q2 2026

April 1 to June 30, 2026: 79,235 emails from 4,346 brands, benchmarked against the prior four quarters, plus what 65,325 marketers studied in the archive.

Read the Q2 2026 report
35.7
Avg subject length
25.3%
Subjects with emoji
4%
Weekend send gap
51.3%
Traceable sends via Klaviyo
About

What this is

Every quarter we compute benchmarks across the emails Email Love archives from thousands of real brand mailing lists: subject-line patterns, send timing, seasonal volume, design anatomy, and ESP share. No surveys and no self-reported numbers; every stat is computed from emails brands actually sent.

New editions publish in the first week after each quarter ends, and every edition stays online as the canonical record for its quarter. Everything is citable with attribution: each report carries per-section links and a copy-ready citation line.

Design emails like the best brands.

Browse the archive for inspiration, then build your own in Figma and export production-ready HTML with the Email Love plugin.

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