Animated GIFs add motion to email without video: a looping product spin, a step-by-step reveal, a flashing CTA, or a bit of personality. The strongest examples earn the animation, using it to clarify a product or guide the eye rather than just decorate. Watch the first frame, since it shows when motion is blocked, and the file size, since heavy loops slow the inbox.
Animated GIFs add motion to email without video: a looping product spin, a step-by-step reveal, a flashing CTA, or a bit of personality. The strongest examples earn the animation, using it to clarify a product or guide the eye rather than just decorate. Watch the first frame, since it shows when motion is blocked, and the file size, since heavy loops slow the inbox.
Ranked by real reader views on Email Love over the last 90 days.
Pulled verbatim from sends in this collection. Every line links to the actual email it opened.
What the sends in this collection actually do, measured from our own archive.
Subject stats from the newest 800 curated emails in this collection; GIF and word stats from the 154 sends our insights engine has analyzed here.
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