Graza
Graza’s email program brilliantly blends branding, storytelling, and functionality to engage customers at every stage of their journey. From vibrant welcome emails introducing their olive oil products to eco-friendly refill reminders and recipe-packed batch campaigns, their approach balances education, utility, and charm. Playful visuals, personalized content, and actionable CTAs create a seamless customer experience that builds trust, drives loyalty, and keeps their audience inspired and engaged.
Number of emails: 20
Duration: 2.25 Years
Date Started: August 25, 2022
Date Ended: November 22, 2024
Avg time delay: 3 Days
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Snake River Farms
Snake River Farms’ emails expertly blend visually rich storytelling, warm, on-brand messaging, and practical value to engage customers. Each email uses stunning images of their premium meats, emphasizing quality and farm-to-table origins, while the copy invites customers into the “family” with a personalized, exclusive touch. They educate customers with recipe guides and cooking tips, enhance engagement with loyalty rewards, and align their offerings with seasonal moments like Thanksgiving or summer BBQs. Clear calls-to-action drive specific actions, and a strong focus on customer support reinforces trust. Overall, these emails cultivate a premium yet approachable vibe, celebrating quality, tradition, and community in a way that feels both engaging and rewarding.
Number of emails: 13
Duration: 18 Months
Date Started: May 28, 2023
Date Ended: November 12, 2024
Avg time delay: 3 Days
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Patagonia
Patagonia’s email program strikes a thoughtful balance between driving sales and championing brand values. Transactional emails are clean and reassuring, with subtle reminders of Patagonia’s commitment to sustainability. Promotions are tastefully done, highlighting sales and product features while reinforcing environmental messaging. Newsletters elevate the brand further, offering engaging stories about activism, community, and conservation. Altogether, Patagonia’s email strategy seamlessly blends functionality, inspiration, and commerce, creating a cohesive experience that resonates with purpose-driven customers.
Number of emails: 24
Duration: 7 Months
Date Started: March 27, 2024
Date Ended: November 8, 2024
Avg time delay: 2 Days
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hims
Hims has crafted a sophisticated email program that blends value-driven content with top-notch design to engage and educate customers. By offering health tips, lifestyle guidance, and relevant information, they seamlessly introduce their broader product range and encourage cross-sells. Their emails are also a masterclass in design, featuring live HTML text, beautifully integrated background images, and thoughtful dark mode optimization—ensuring every detail looks great across devices.
Number of emails: 11
Duration: 11 Months
Date Started: January 1, 2024
Date Ended: November 8, 2024
Avg time delay: 4 Days
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Zoom
In this Email Breakdown, we take a deep dive into one of the biggest names in SaaS—Zoom. Now a household name, Zoom’s email strategy spans everything from pre- and post-purchase communications to transactional emails, surveys, and newsletters. What stands out to us? Zoom clearly understands the power of best practices like HTML text, modular design systems, and responsive layouts. Their emails are well-crafted and even feature design elements you’d expect from top B2C brands.
Number of emails: 13
Duration: 12 months
Date Started: December 12, 2024
Date Ended: November 28, 2024
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