Playful emails use humor, motion, doodles, and surprise to make a brand feel human. The tone works because it is confident and specific, not random. Browse how these sends fold the playfulness into every layer, from subject line to button copy, while keeping the underlying layout simple enough that the joke never gets in the way of the click.
Playful emails use humor, motion, doodles, and surprise to make a brand feel human. The tone works because it is confident and specific, not random. Browse how these sends fold the playfulness into every layer, from subject line to button copy, while keeping the underlying layout simple enough that the joke never gets in the way of the click.
Pulled verbatim from sends in this collection. Every line links to the actual email it opened.
What the sends in this collection actually do, measured from our own archive.
199 emails analyzed for GIF/word/image data.
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