Disclaimer: OUI the People own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from OUI the People
Two fragrances arrive as a sequence — “First, Sunday Lime,” then “Caribbean Skin” — with a downward arrow physically walking the eye through the story. Scent is hard to sell over email, so the copy leans on sensory fragments (“Salty air. Mineral vanilla.”) instead of feature lists. Crisp bottle shots on white stay legible against the moody editorial opener. The takeaway: when you cannot show the benefit, write it as a feeling.
