Disclaimer: Lotus Cars own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Lotus Cars
Lotus uses a stark, dark theme to create a premium feel. The single, high-contrast yellow accent color is used brilliantly for the CTA and key text, guiding the reader’s eye through the brand story and towards the main call to action.
