Email Inspiration from Onnit

Shot in harsh contrast against near-black, the hero frames the subject as an athlete rather than a customer—selling aspiration before product features get a mention. “Start with what works” is the rare fitness tagline that sounds confident without superlatives. The dark-mode aesthetic gives ONNIT the feel of a performance brand rather than a supplement company.

Disclaimer: Onnit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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