← All comparisons

Email Love vs Migma, for teams that design emails in Figma.

Migma is an AI platform that writes, designs, and sends marketing emails from a prompt. Email Love is a Figma plugin where AI builds emails from your own email design system. This page explains where each one fits.

Install and try for free → See plans
Trusted by 100+ marketing teams at brands like…

What is the biggest difference between Email Love and Migma?

Migma’s AI generates its own layouts from a brand kit built from your website, then sends the email itself. Email Love’s AI builds emails from the components your designers made in Figma, so the output follows your design system, and you send through the ESP you already use.

Where they differ.

01

Where does the design come from?

Migma builds a brand kit from your website, with your logos, colors, and fonts, and generates its own layouts from it. You can import a Figma frame by URL, but it is converted into Migma’s HTML, and its docs do not describe a way to use your Figma component library as building blocks.

Email Love starts from an email design system in Figma. Designers build the components, and AI assembles emails only from those components, fonts, and colors, so the output matches your design system. The trade-off is that you need a design system in Figma, or our help building one.

02

Can I bring my existing emails with me?

Migma can import a single Figma frame by URL and convert it into its own HTML. Its docs do not describe bringing in a library of existing emails.

Email Love also uses its own format, but you do not have to rebuild your existing emails by hand before you start. AI Import converts a screenshot, an image, or an existing Figma design into an editable Email Love frame, and it is included on every plan. For a full library, an AI-assisted workflow in Claude or Codex audits your repeated modules and builds a reusable design system. On Growth and Professional plans, Concierge Migration is free: our team builds your email design system and rebuilds up to 5 of your templates.

03

Who builds the campaigns?

In Migma, marketers write a prompt, edit the result, and send it from Migma. Around that, it covers email series from one prompt, image and GIF generation, segmentation, a marketing calendar, and competitor tracking, with a remote MCP server, a Claude connector, and an API for agents.

Email Love covers more of the production workflow. Designers maintain the approved components in Figma. Each component is mapped into Email Love Builder, where marketers build campaigns in a drag-and-drop editor without opening Figma, and the finished email goes to your ESP. Email Love Builder comes with Enterprise, which is a custom quote.

04

Sending and ESP integrations

Migma describes itself as an AI-native ESP. It can send email itself, from its own address or your domain, or through Amazon SES, Resend, SendGrid, or Mailgun, and it exports templates to Mailchimp, Klaviyo, Omnisend, Brevo, and HubSpot.

Email Love does not send email. It exports to the platform you already use: 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML and MJML.

Email Love goes deeper into the platforms it supports. It exports Braze and MoEngage content blocks, Iterable snippets and multi-locale templates, Salesforce Marketing Cloud content blocks, and editable Customer.io drafts. With updatable templates, a re-export updates the existing template in your ESP instead of creating a copy. Localization tags work with Braze and Smartling, or Iterable and Lokalise, and Email Love’s AI skills for ChatGPT, Codex, and Claude Code write the personalization syntax for 10 ESPs, including Braze Liquid, Iterable Handlebars, and Salesforce Marketing Cloud AMPscript.

05

Your brand changes the button radius. What happens next?

Say your brand changes the primary button from a 6px corner radius to 12px. Migma generates layouts from a brand kit built from your website, and its docs do not describe a connection to your Figma components, so the new button has to be set up in Migma as well as in Figma.

In Email Love, the button is a component in your email design system in Figma, so the change updates every email that uses it in Figma. With updatable templates on, re-exporting an email updates the existing template in your ESP instead of creating a copy. If your marketers use Email Love Builder, a re-sync brings the new button to every template that uses it.

06

Pricing

Migma publishes its pricing. Premium is $99.99 a month, or $79 a month billed yearly, and Business is $299 a month, or $229 a month billed yearly. Enterprise is a custom quote, and paid plans have a 30-day money-back guarantee.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.

Which is right for you?

Choose Migma if

  • You want one AI tool that writes, designs, and sends your emails.
  • You do not have a design system in Figma and do not plan to build one.
  • You want built-in sending, segmentation, and campaign planning.
  • You want Migma to send your emails, or you send through Omnisend.

Choose Email Love if

  • Your emails need to use your own components from Figma.
  • Your designers work in Figma and want to stay in control of the design system.
  • You already send through Braze, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io.
  • You want to start free and add AI as you go.

Comparing AI email builders? Read Email Love vs Brew →

Jake Leffler
“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”
Jake Leffler, Email Development Specialist at StreetEasy

Switching from Migma? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

See Concierge Migration →

Questions, answered.

Is Email Love a good Migma alternative?

Yes, if your emails need to use your own Figma components and you already send through an ESP. If you want one tool that generates and sends emails without a design system, Migma is built for that.

Does Migma work with Figma?

Migma can import a Figma frame by URL and convert it into its own HTML, and it can export designs to Figma. It does not have a Figma plugin, and its docs do not describe using your Figma component library as building blocks.

Can Email Love send emails?

No. Email Love exports to your ESP. Migma can send emails itself.

How much does Migma cost?

Migma Premium is $99.99 a month ($79 billed yearly), Business is $299 a month ($229 billed yearly), and Enterprise is a custom quote. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Migma emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

Don’t take our word for it.
Ask your AI.

We wrote a comparison prompt that asks an AI assistant to check these claims independently against current public sources. Choose an assistant below to run it.

ChatGPT Claude Perplexity