Email Love vs Brew, for teams that design emails in Figma.

Brew builds a brand file from your website, with your colors, fonts, layout rules, and voice, and generates its own layouts from it and its pattern library. It can import a Figma frame by URL as an editable email, but its docs do not describe using your Figma component library or variables.

Email Love starts from an email design system in Figma. Designers build the components, and AI assembles emails only from those components, fonts, and colors, so the output matches your design system. The trade-off is that you need a design system in Figma, or our help building one.

Brew can import a single Figma frame by URL as an editable email. Its docs do not describe bringing in a library of existing emails.

Email Love also uses its own format, but you do not have to rebuild your existing emails by hand before you start. AI Import converts a screenshot, an image, or an existing Figma design into an editable Email Love frame, and it is included on every plan. For a full library, an AI-assisted workflow in Claude or Codex audits your repeated modules and builds a reusable design system. On Growth and Professional plans, Concierge Migration is free: our team builds your email design system and rebuilds up to 5 of your templates.

In Brew, marketers and AI agents generate emails, variants, automations, and segments from prompts, edit them, and send from Brew. Its MCP server, API, SDK, and CLI let agents like Claude, ChatGPT, and Cursor design, send, and analyze emails.

Email Love covers more of the production workflow. Designers maintain the approved components in Figma. Each component is mapped into Email Love Builder, where marketers build campaigns in a drag-and-drop editor without opening Figma, and the finished email goes to your ESP. Email Love Builder comes with Enterprise, which is a custom quote.

Brew is an ESP as well as a builder. It sends email itself, with contacts, domain authentication, scheduling, automations, and transactional email, and it exports templates to Braze, Brevo, HubSpot, Klaviyo, Iterable, Postmark, OneSignal, Mailgun, SendGrid, Mailjet, and Mailchimp.

Email Love does not send email. It exports to the platform you already use: 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML and MJML.

Email Love goes deeper into the platforms it supports. It exports Braze and MoEngage content blocks, Iterable snippets and multi-locale templates, Salesforce Marketing Cloud content blocks, and editable Customer.io drafts. With updatable templates, a re-export updates the existing template in your ESP instead of creating a copy. Localization tags work with Braze and Smartling, or Iterable and Lokalise, and Email Love’s AI skills for ChatGPT, Codex, and Claude Code write the personalization syntax for 10 ESPs, including Braze Liquid, Iterable Handlebars, and Salesforce Marketing Cloud AMPscript.

Both tools export to many of the same platforms, so the choice usually comes down to where your designs live.

Say your brand changes the primary button from a 6px corner radius to 12px. Brew generates layouts from a brand file built from your website and its pattern library, and its docs do not describe a connection to your Figma component library, so the new button has to be set up in Brew as well as in Figma.

In Email Love, the button is a component in your email design system in Figma, so the change updates every email that uses it in Figma. With updatable templates on, re-exporting an email updates the existing template in your ESP instead of creating a copy. If your marketers use Email Love Builder, a re-sync brings the new button to every template that uses it.

Brew publishes its pricing. The free plan includes 500 AI credits and 1,000 sends a month, with a watermark. Growth is $99 a month and Pro is $249 a month, with more credits and sends, and Enterprise is a custom quote. All plans include unlimited seats.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.