Email Love Builder vs Stripo.
Your design system vs their template library.

Stripo’s catalog is enormous, and for a team without design resources it is a genuine head start: pick a template, restyle it, ship. The trouble starts when you already have a brand. Now every template is a negotiation between what the catalog offers and what your design system specifies, and the editor becomes the place where your brand gets approximated.

Email Love Builder skips the negotiation. Your components, tokens, and layouts sync from Figma exactly as your designers built them, with Auto Layout and Variants intact. Marketers assemble from approved components, so the output is not close to the brand. It is the brand.

Stripo’s editor deserves its reputation. Drag-and-drop for marketers and an open HTML and CSS panel on the same template for the developer who occasionally needs to intervene, plus synced modules and version rollback that reviewers consistently praise. For a team of two to ten with mixed skills, that flexibility is the product.

Email Love Builder draws the line differently: marketers never see code, and developers never write it for campaigns. The MJML underneath is generated from Figma, and your developers can take that clean export anywhere. Reviewers of Stripo note occasional editor glitches and a learning curve on advanced features; our approach moves that complexity out of the editor entirely and back into Figma, where your designers already know every shortcut.

As of September 2026, Stripo has no native Figma import or plugin. The documented route is importing HTML or MJML, and third-party Figma plugins can push exported HTML into Stripo through its API. That works, once per design, with all the snapshot problems every import has: the moment your Figma file changes, the Stripo copy is stale.

Email Love Builder is the Figma plugin. Sync, not import. Change the component in Figma, and the templates built from it update.

Stripo is honestly priced for what it does: free to try with 4 exports a month, $20 Basic, $45 Medium, $125 Pro with 10 seats and 4,000 exports a month, extra seats at $10, and a custom Prime tier up to 100 seats. For pure template volume per dollar, Stripo is hard to beat, and its AI Hub (now the primary creation path) leans further into speed.

Email Love’s Figma plugin is free to start, Starter is $19 and Growth is $59 per user a month, and Email Love Builder comes with Enterprise plans that add a custom design system of up to 100 components and team training. The value flips when brand fidelity, governance, and multi-ESP portability start costing you real hours: the rebuild tax that no per-seat discount offsets.