Email Love Builder vs Stripo, for teams that design in Figma.

In Stripo, marketers and developers share one editor. Marketers use drag-and-drop, and developers can open the HTML and CSS of the same template when they need to. Reviewers praise its synced modules and version rollback, and for a small team with mixed skills that flexibility is useful. If your designers maintain the email design system in Figma, it is rebuilt in Stripo as modules, or brought in as HTML one design at a time.

In Email Love Builder, designers and marketers each work in their own tool. Designers keep building and maintaining the email design system in Figma. Marketers build campaigns in a drag-and-drop editor from those same components, without opening Figma, and locked states decide what they can change. Each component in the editor is mapped to its Figma component and re-synced when it changes, so nobody spends time rebuilding the design system inside the editor, and there is no second version to keep matched.

Developers do not write code for campaigns either. The MJML is generated from your Figma components, and developers can still open it when a one-off email needs custom work.

Stripo’s template library is very large, and for a team without design resources it is a good place to start: pick a template, restyle it, and send it. It is harder when you already have a design system. Each template has to be adjusted to match your brand, and the result is usually close to your design system rather than an exact match.

In Email Love Builder, your components, tokens, and layouts come from Figma as your designers built them, including Auto Layout and Variants, and each component stays mapped to its Figma original. Marketers build from those approved components, so the emails match your design system.

Say your brand changes the primary button from a 6px corner radius to 12px. In Stripo, the button lives in your Stripo modules, so someone updates the module there as well as in Figma. Stripo’s synced modules then update the templates that use them inside Stripo.

In Email Love Builder, a designer updates the button component in Figma and re-syncs it. Every template that uses the component picks up the new radius. The change is made once.

As of September 2026, Stripo has no native Figma import or plugin. You can import HTML or MJML, and third-party Figma plugins can send exported HTML into Stripo through its API. That works once per design. When your Figma file changes, the version in Stripo is out of date until you import it again.

Email Love Builder starts in Figma. Each production component is mapped to its component in Figma rather than imported once. When designers update a component in Figma and re-sync it, every template that uses it updates.

Stripo publishes its pricing. It is free to try with 4 exports a month. Basic is $20 a month, Medium is $45, and Pro is $125 with 10 seats and 4,000 exports a month. Extra seats are $10 each, and a custom Prime tier covers up to 100 seats. For template volume per dollar, Stripo is hard to beat. Its AI Hub is now the main way to create emails in Stripo.

Our Figma plugin has published pricing. It is free to start, Starter is $19 and Growth is $59 per user a month, and Professional is for teams of three or more. Email Love Builder is a custom quote. It comes with Enterprise, which includes a custom design system of up to 100 components, team training, and a dedicated Slack channel. The Builder makes sense when rebuilding designs and fixing off-brand emails is costing your team real time.