Email Love Builder vs Stensul, for teams that design in Figma.

In Stensul, marketers assemble emails from modules in an editor that needs little training, and admins build and maintain those modules in Stensul. If your designers maintain the email design system in Figma, it is rebuilt or imported as Stensul modules, and each module is then maintained in Stensul, separately from Figma.

In Email Love Builder, designers and marketers each work in their own tool. Designers keep building and maintaining the email design system in Figma. Marketers build campaigns in a drag-and-drop editor from those same components, without opening Figma, and locked states decide what they can change. Each component in the editor is mapped to its Figma component and re-synced when it changes, so nobody spends time rebuilding the design system inside the editor, and there is no second version to keep matched.

Stensul controls the process. Admins define the modules, guardrails limit what each role can change, and approval chains with legal review check emails before they ship. In industries where a mistake in an email can become a regulatory issue, that level of control matters, and Stensul does it well.

Email Love Builder controls the components. Each one is mapped to its component in your Figma design system, with locked and unlocked states, so marketers can only change what you allow. That leaves less to catch in review. Shared workspaces also let you manage roles and permissions for your team.

The right choice depends on the risk you are managing. If it is compliance, Stensul is built for that. If it is emails drifting away from your design system, Email Love Builder is built for that.

In September 2026, Stensul added reusable Figma modules, so you can import modular components from Figma into Stensul. It is a useful addition.

It works as an import. Once a module is in Stensul, it is separate from the Figma original. When your design team updates the brand in Figma, someone has to update each module in Stensul by hand.

Email Love Builder has worked with Figma from the start. Your components and templates stay in Figma, with Auto Layout and Variants supported, and each production component in the Builder is mapped to its component in Figma. Designers update the source component in Figma and re-sync it, and every template that uses it updates.

Say your brand changes the primary button from a 6px corner radius to 12px. In Stensul, the button lives in the module library your admins maintain, so the change is made in Figma and then again in Stensul’s modules.

In Email Love Builder, a designer updates the button component in Figma and re-syncs it. Every template that uses the component picks up the new radius. The change is made once.

G2 reviewers praise Stensul’s ease of use, collaboration, and onboarding.

In Email Love Builder, components are built in Figma rather than in our editor. Your designers work with Figma’s own version history and responsive tools, and every email is previewed across 90+ email clients before it goes live.

Stensul covers email and landing pages, has raised over $57M, and is built for rollouts to many occasional users who need little training. If you are buying an enterprise-wide program and your procurement team prefers large vendors, Stensul should be on your shortlist.

Email Love Builder focuses on email. You can start with the Figma plugin for free. The Builder comes with Enterprise, which is a custom quote and includes a custom design system of up to 100 components, team training, and direct access to our email experts.