Email Inspiration from Sonno

Sonno brings their foldable mattress to life through animated GIFs that demonstrate key features like ComfortMax support and GripLock technology. We appreciate how the HTML text structure ensures accessibility while the conversational “Hey Sleepyhead” greeting creates immediate connection. The bright yellow CTA stands out against clean blue typography, making the conversion path unmistakable throughout this product-focused campaign.

Brand Insights

From:

Sonno on July 30, 2025

Subject: Still Thinking About Our New Foldable Mattress? Here’s Why Everyone’s Loving It

Preview: Last chance to enjoy RM50 OFF. Lightweight. Supportive. Effortless sleep anywhere.

To: Andy King <[email protected]>

Features:

Disclaimer: Sonno own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and ecommerce and browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.