Disclaimer: Thuma own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Thuma
Minimal to the point of meditation — “The bed, a love story.” in elegant serif on white is all Thuma needs to set the mood before a single product image appears. The email trusts that restraint and brand voice can do more than a crowded hero image, and the result is an email that feels calm in a way that mirrors the product’s positioning. A case study in how whitespace can become a brand’s strongest design asset.
