Email Inspiration from Pretzels.com

Bright sky-blue backgrounds and oversized pretzel towers make this seasonal email impossible to scroll past. Pretzels.com leans into playful spring theming — Easter eggs, bunnies, and candy-colored product tins — without veering into discount territory. The hand-lettered feel of the hero copy adds warmth that pairs well with the whimsical product photography.

Disclaimer: Pretzels.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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