Full-bleed lifestyle photography with text overlay sets the tone immediately, letting the italic emphasis on “whole-body” carry the brand voice without extra design weight. Nutrafol structures the email as a numbered routine — Grow, Strengthen, Nourish — which doubles as a product education flow and a natural cross-sell framework. The dark green backgrounds create visual section breaks that keep a long email scannable, while the teal CTAs pop without competing with the photography. A strong template for any supplement or wellness brand selling a multi-step system.
Disclaimer: Nutrafol own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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