Email Inspiration from Zound

Zound Industries launches a brilliantly absurd April Fools’ campaign for “Zound Vintage” — pre-worn earplugs from legendary concerts. The email sells fictional used earplugs at outrageous prices (up to $5,499), each with a “certificate of authenticity” and hilariously sketchy backstories from events like Coldplay’s Spheres Tour and the Oasis reunion.

Disclaimer: Zound own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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