Disclaimer: Hilma own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Hilma
What works here is how the educational hook — recipes for picky eaters — frames a supplement pitch without feeling like one. Hilma’s earthy green palette anchors each section with calm authority, while the progression from recipes to product to expert endorsement builds trust in a natural sequence. A smart structure for any wellness brand that needs to educate before it sells.
