Email Inspiration from Aurate New York

An editorial portrait campaign for a first-ever vintage collection uses all-caps copy and dramatic framing to position fine jewelry as narrative artifact rather than accessory. The photography is cinematic and intentional, letting the collection feel like it has provenance. Vintage drops benefit most from story-first emails — perceived scarcity and heritage are the product.

Disclaimer: Aurate New York own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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