Email Inspiration from Ziggy

An extreme close-up of a cat—wide eyes, mid-lick—carries more authority than any headline could manufacture. “Les experts, ce sont eux!” (the experts, that’s them) plays the absurdist card with full commitment: the product testimonials come from cats. The pastel banner header and chunky white display type give the layout a sense of humor that feels native to the category rather than applied from the outside.

Brand Insights

From:

Ziggy on April 23, 2026

Subject: Les experts, ce sont eux 😺👩🏻‍⚕️

Preview: Enfin ça dépend...

To: Andy King <[email protected]>

Features:

Disclaimer: Ziggy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.