Email Inspiration from bark

Subject lines work hardest when they create a pattern interrupt, and few do that better than urgent language paired with an absurd reason. The squirrel emoji and “open immediately” framing leans into a chaotic, dog-obsessed brand voice that never feels corporate. Brands selling products for pets get permission to be weird; the question is whether they take it.

Disclaimer: bark own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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