Email Inspiration from Happy Tuesdays

Curated content lists give a wellness brand permission to show up in the inbox without leading with the product. The festival-guide framing positions the brand as a lifestyle guide first, conversion second — a subtler way to keep open rates strong between launches.

Disclaimer: Happy Tuesdays own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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